A spreadsheet to document your research findings! Download now
When you want to optimze your website you need to do research on what to identify the actual problems your current site has and more specifically where in the customer journey are your visitors struggling.
To identify those points of friction, lack of motivation or things that need fixing immediately, you can a qualitative and quantitative analysis.
Once you have those research and analytical findings you want to document them somewhere in a structural fashion to later refer back to them and use them as a backlog for what to test and fix.
This is why what we use this spreadsheet for.
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